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| Visits to travel-related websites have increased by over a quarter in the last 12 months with the future outlook looking buoyant as more and more consumers turn to the web to organise their travel, according to Hitwise. |
| The beginning of 2004 has seen the highest recorded market share of internet visits for the travel category. In January 2004, one in 25 internet visits was to a travel website, representing a new high and, despite visits falling slightly between February and April, the sector still represented 3.7% of all online visits in April. The growth highlights the continuing march of business shifting from the high street on to the internet. The online competitive intelligence service said that the growth in the sector has come despite recent reports that intensifying fare wars and mounting competition have put pressure on the airline industry. Year on year, Hitwise said the travel market was showing consistent growth and signs of a maturing market and stability in the cycle of activity. The data also highlighted that the impact of SARS and the war in Iraq, which hit world travel hard early last year, has faded and UK consumers have not been put off looking for travel online. Simon Chamberlain, general manager of Hitwise UK, said: "Given the trend we saw in 2003, we can expect four months of strong activity for the online travel sector. Last year, we saw an uplift of around 33% between April and August, and a similar increase this year would see almost 5% of all UK internet visits going to travel-related websites." |
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07/03/2008
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Strike action at Gatwick 22/09/2004
Ryanair extend seat sale to 27September 15/09/2004
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Ryanair has extended its "biggest ever free seat sale" (just pay taxes and charges) until mi
Qantas is celebrating the introduction of their new